Scott Galloway and Jessica Tarlov open Thursday with the escalating trade war, now being waged on multiple fronts simultaneously. Trump’s outright ban on select Canadian goods — including alcoholic beverages — went into effect earlier this week, after Trump called Canada “one of the worst countries in the entire world.” For the third time in under two years, courts have been asked to rule on Trump’s tariffs — this latest challenge covering over 99% of U.S. imports. Jess and Scott break down the legal challenge, why Trump keeps trying despite repeated court losses, and what the constant legal uncertainty does to companies and consumers trying to operate in the U.S.
Meanwhile, the EU and Canada are reportedly planning to announce a sweeping new partnership at the end of October, covering digital trade, critical minerals stockpiling, and more — a direct response to Trump’s trade war. Is this a winning strategy?
Yesterday, Defense Secretary Pete Hegseth used his “State of the Force” address…
