Prof G Media

Prof G Media

How We Make (Hit) Podcasts

My senior producer and head of research are live today

Scott Galloway's avatar
Scott Galloway
Oct 20, 2026

I’m the host (or co-host) on four podcasts, all of which are ranked top-10 in their respective categories – Pivot, Markets, Raging Moderates, and The Prof G Pod.

Based on my less-than-stellar track record in television (see: my 3 cancelled TV projects), you might conclude that my podcasts are successful in spite of … me.

My team is responsible for my podcasting success. I surround myself with great talent, and great storytellers, who sherpa me from idea to episode.

Today, two linchpins in the Prof G Media organization share what they know about making hit podcasts. Jennifer Sanchez, senior producer of The Prof G Pod, and Mia Silverio, my head of research, cover everything from the art of the hook to building listener trust.

Jennifer and Mia go live today at 1:30 p.m. ET, for paid subscribers only (upgrade here). You know you’re planning to start your own podcast someday… so don’t miss this opportunity to learn from the best in the business.

Register Here

Life is so rich,

Scott

Subscribe for free to continue reading

Enter your email and get every post from Prof G Media.
Already have an account? Sign in
© 2026 Prof G Media · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture