AI was supposed to replace writing. Instead, it made storytelling more valuable.
In this Prof G+ Deep Dive, Scott explains why companies are paying a premium for perspective and taste in a world flooded with AI-generated content.
He also breaks down what this shift means for jobs, media, and the future of brands.
ICYMI – Prof G Media’s very own Research Lead, Mia Silverio, went live on Substack to share her signature masterclass on the art and science behind building a compelling business narrative. Access a replay of the session here.
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