Scott Galloway argues that the experience economy has entered a new phase: consumers aren't just buying memories over things, they're buying connection. He walks through the disappearance of the venues where people used to gather, the data on loneliness and its health costs, and the surge in live entertainment, theaters, and sports — including a World Cup that shattered US broadcast records. He explains why finite-supply assets built around in-person gathering, from members clubs to sports teams to Disney parks, look like the best bet in this market, and why he spends his own disposable income the same way.
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