The New Normal

Ed Elson’s latest keynote, live today

Our podcasts scratch the surface … our keynotes get subterranean.

Today at 12:30 p.m. ET, my Markets co-host Ed Elson debuts an all-new keynote presentation exclusively for Prof G+ subscribers, only on Substack.

The New Normal identifies the most important – and least discussed – forces reshaping the global economy, from how loneliness is producing the next generation of billion-dollar businesses, to the erosion of “brand America” and the desperation driving the casino economy.

Come for the rigorous analysis, stay for the practical insights into how these tectonic shifts should inform the worldview of the next generation of investors (emerging fund managers, take note).

Prof G+ members will also get same-day access to the replay, for one week only. Don’t miss it.

Freebie

Speaking of going deep … Prof G+ Deep Dives tackle the topics that our audience cares most about – storytelling, the social media reckoning, and your brain on AI.

Curious? This week only, we’re unlocking a Deep Dive for all of our subscribers. Tune in for a taste of what our Prof G+ subscribers receive regularly – deeper analysis, sharper context, and conversations you won’t hear on the main feed.

Our freebie this week is about debt. America used to borrow to build the future. Now it borrows to maintain the present. I break down how this paradigm shift has permeated every layer of our economy, from trillion-dollar government interest payments, to leveraged corporate bets on AI, to consumers financing food delivery.

I’m joined by Morgan Housel, author of The Psychology of Money, to help unpack the behavioral economics of debt, and why borrowing increasingly feels less like a choice and more like a survival strategy.

Check out Debt Is Replacing the American Dream. Ready to take the Prof G+ plunge? Subscribers get access to our full back catalog of past Deep Dives, plus other exclusives.

The Week

We get it – we release a lot of content.

Introducing The Week from Prof G Media, the latest addition to The Prof G Pod lineup. Every Friday, we curate the highlight reel of our most incisive takes across business, technology, politics, and culture, and catch you up on what you missed.

Hosted by George Hahn, the voice behind the No Mercy / No Malice pod, The Week will make you smarter in under 15 minutes.

The Week is available now across all major audio platforms, and will drop on YouTube this Friday. Our Substack fans got early access to the video version last week – check it out here.

Still feeling overwhelmed? We respect your inbox. Customize your Prof G Media account settings below, and decide what you want from us (and what you don’t).

The Business of Being Me

This week, the editorial team at Substack released a generous profile of me and my team, in which I get candid about the business of Prof G Media. For those of you newly subscribed to this publication as a result, thanks for joining us.

We hope to make it worth your attention.

Life is so rich,

Scott