Erica Chenoweth, political scientist and professor at Harvard’s Kennedy School, joins Scott Galloway to break down what actually makes protest movements succeed.
They discuss why most movements fail, the four factors that drive real change, and why mass mobilization alone isn’t enough. They also unpack the “3.5% rule,” the role of business and institutional power, and whether economic resistance can be more effective than taking to the streets.
Looking for the full version? Become a Prof G+ subscriber for unlimited, ad-free access to all our videos, including exclusive content only available on Substack.
