Scott Galloway responds to listener questions about Resist and Unsubscribe – a campaign built on the idea that economic pressure, not outrage, is the most effective lever for change.
He explains why subscription revenue matters more than advertising, where consumer boycotts could backfire, and what risks come with taking this approach.
Join us in the ‘Resist and Unsubscribe’ movement: https://www.resistandunsubscribe.com/
Want to be featured in a future episode? Send a voice recording to officehours@profgmedia.com, or drop your question in the r/ScottGalloway subreddit: https://www.reddit.com/r/ScottGalloway/
Looking for the full version? Become a Prof G+ subscriber for unlimited, ad-free access to all our videos, including exclusive content only available on Substack.
