The Storyteller’s Toolkit
Our Executive Producer goes live tomorrow.
Fun fact – two pieces of content have outperformed everything else we’ve published on Substack: my Prof G+ Deep Dive on Why Storytelling Is Now the Most Valuable Skill in Tech, and Mia Silverio’s livestream on The Science of Storytelling.
Notice a theme?
Strong storytelling skills send a clear signal in today’s noisy labor market. My team and I are good storytellers. And, we’re here to help you upskill.
Over the next few months, we’re releasing a series of Substack-exclusive content that we’re calling The Storyteller’s Toolkit. The full Prof G Media team is getting involved … producers, writers, researchers, editors, and hosts all coming together to distill our storytelling knowledge, only for Prof G+ paid subscribers.
Up first, our Executive Producer, Katherine Dillon, goes live tomorrow at 12:30 p.m. ET with a masterclass on Design as Differentiator. Expect a tactical breakdown on the power of visual language in storytelling from a trained architect, NYU professor, multi-time Emmy and Webby award winner, and … my business partner of 16+ years.
Don’t miss it.
No Thinking = No Learning
Speaking of storytelling, our latest newsletter is brought to you by the Prof G Media research team. Every Wednesday, Extra Credit digs deep into a business or business-adjacent topic that isn’t aggregating attention – but should be.
Every post also includes a page from the Prof G Media storytelling playbook, with the writer sharing the narrative techniques we frequently deploy. It’s a twofer: Get smarter, become a better storyteller.
This week, Head of Research Mia Silverio published on the impact of AI in the classroom. Catch up below.
Iowa’s Rising Star
All eyes are on Iowa heading into the 2026 Senate elections. On Monday, June 29 at 12:30 p.m. ET, Raging Moderates co-host Jessica Tarlov will livestream with Iowa Democratic Senate nominee Rep. Josh Turek, the Paralympic gold medalist and self-described ‘prairie populist.’
Tune in for a conversation on Rep. Turek’s vision for the future of Iowa, his take on the role of political moderates, and what Democrats need to do to win back the Senate in the midterms.
This livestream is open to our entire audience. Sign up below.
Predictions 2026: Mid-Year Check-In
If you know me, you know I make predictions (and then hold myself accountable). And lately, I’ve been feeling extra accountable (read: not waiting until the end of the year to revisit our 2026 Predictions).
Join me live on June 30 at 3 p.m. ET for our first-ever Predictions Mid-Year Check-In. We’ll revisit our 2026 prognostications, plus reveal a fresh set of forecasts for 2H.
You won’t want to miss this one. Prof G+ subscribers only.
Life is so rich,
Scott
P.S.
World Cup fever? My latest Prof G+ Deep Dive explores live sports’ takeover of the media industry. In other words … No Scotland, no party #TartanArmy
P.P.S.
Raging Perspective is live today at noon ET, usual link: https://links.profgmedia.com/ragingperspective
Thank you for pointing out that your posts about the art and science of storytelling are your most popular, which is not surprising considering how practical they are. I have taken your collective advice to heart and have sharpened my writing. I have also changed my profile to include the term "storyteller." In the age of AI, having deep knowledge and tactical expertise in this age-old skill is more important than ever. I look forward to continuing to learn from your entire team and honing my storytelling prowess.
Kudos to Prof G for his increasing popularity. But with all due respect, I only want to read him once a week--I don't want to read posts by the "full Prof G Media team" 5 times a week.