What’s Next for America?
Join me and Heather Cox Richardson live on June 16.
I’m back in London after a week traversing America on our Prof G Markets live tour. Five cities, seven days, one takeaway:
I’m. Too. Old. For. This.
More nuanced reflections from me and my colleagues available here and here.
In sum, it was an inspiring week, made even better by the warmth and wisdom of our guests: Ted Sarandos, Governor JB Pritzker, Anthony Scaramucci, and … Secretary Hillary Clinton.
Sincere thanks to everyone who joined us, live and virtually. You’re the reason we do this.
Live with Heather Cox Richardson
Speaking of America … Next week, I have the privilege of collaborating with my Yoda on U.S. history, Boston College professor and author of Letters from an American, Heather Cox Richardson.
We’ll commemorate our nation’s semiquincentennial (real word) with our candid thoughts on America at 250: What Comes Next? Expect a discussion on power, institutions, technology, and the future of American democracy.
We’re bringing the conversation to you live on Tuesday, June 16 at 12:15 p.m. ET, only on Substack. We want your input on what this session will cover – drop your feedback in the Comments section.
This livestreamed event will be open to our entire audience. Sign up below.
Introducing Extra Credit
ICYMI, last week we introduced our latest newsletter, Extra Credit. Behind my bold predictions and (occasionally) brilliant takes there’s a talented research team, led by Mia Silverio. Extra Credit is a newsletter where that team steps into the spotlight.
Each week, Extra Credit brings you one new story that digs deep into a business or business-adjacent topic that isn’t aggregating attention — but should be. Every post also includes a page from the Prof G Media storytelling playbook, with the writer sharing the narrative techniques we frequently deploy. It’s a twofer: Get smarter, become a better storyteller.
Last Wednesday, Dan Chiolan sparked thoughtful debate with his piece on Mayor Mamdani’s War on Waymo. This week, Kristin O’Donoghue delivers an unflinching analysis on the cost of the current administration systemically defunding scientific research.
Greatness is in the agency of others. Meet the team behind me.
The Most-Hated Buildings in America
This week’s Prof G+ Deep Dive examines the growing outrage over AI data centers, and asks how much of it is actually justified. The answer cuts both ways: some concerns are legitimate, some are overblown, and all of it is a proxy for a deeper frustration about who pays for the AI economy and who gets to profit from it.
Catch up before Part II drops next week, in which we dig into the solutions – and why they’re not as complicated as the politics make them seem.
Students Eat Free
Reminder that we’re celebrating the launch of Extra Credit by offering 50% off annual and monthly Prof G+ subscription plans to students and educators with an academic email address. Matriculate below (or share with your favorite student).
Life is so rich,
Scott
P.S.
It’s a good day to tune into Raging Perspective, live today at 12 p.m. ET. Unpack yesterday’s primaries across Maine, Nevada, North Dakota, and South Carolina with Jessica and Aaron at the usual link: https://links.profgmedia.com/ragingperspective.




HCR and Prof G are two of my favorite national treasures! I wrote a poem for you, inspired by your bravery and wisdom. Let's keep protesting and unsubscribing together: https://democracydefender2025.substack.com/p/scott-galloway-unsubscribe
I love this. With America 250 coming, we're about to be flooded with brands performing patriotism. Heather, as a historian of American institutions, what's the difference between a company that has genuinely become part of the American story and one that's just opportunistically renting the flag? Scott, which corporations do you think have actually earned the right to call themselves American institutions, the ones that invested in workers and communities through downturns when leaving would have been more profitable, that acted for the country when it wasn't good for the brand?